Are you presuming career as Digital Marketer, Growth Hacker or Tech Entrepreneur? This accelerated programme is dedicated to you.
- Foundation in Marketing
Focus on building your marketing foundation by understanding what is Market, Product and Brand, learning topics on brand building, product development cycle and business model design.
- Intro to Web Front-End, Copywriting & Landing Pages
Learn the basics of programming; the technology and tools commonly used in the industry and the coding basics of both front-end and back-end technology to build your own landing page.
- Metrics
Learn the essential metrics that you need to know as a digital marketer and the tools you will need to access these data.
- Paid Media, Content Marketing and PR
Know the difference between owned, earned and paid media in Digital Marketing and how you can craft an integrated marketing campaign to meet your marketing objective(s).
- Marketing Analytics and Performance Optimisation
Learn essential marketing analysis tools such as Google Analytics to track, review and optimise your marketing assets.

Develop digital literacy by learning how to code. Understand the basics of programming and web development, and apply your knowledge via creating simple computer programmes and websites. Also learn how technology is impacting our world, our economies, and our careers.

Learn, Think & Work Like Full-stack Developers in 12 Weeks.
What will you learn in 12 weeks?
- Build up your foundation by learning the basics of front-end web technologies, web development roadmap and software development lifecycle.
- Learn the most important interface of Ruby on Rails – CRUD (The basic functions needed to create, read, update and delete data). You will be building a forum and deploying to Heroku.
- Delve deeper into Ruby on Rails and jQuery to create an online e-commerce website. Learn to design Web API (for mobile devices) and setup a Linux VPS (Virtual Private Server) to deploy your Rails application.
- Learn the technical components needed to build a professional website and find out what constitutes a good team development process. In this two weeks, we will focus on building your Final Project, building the web Minimal Viable Product (MVP) for your team.
- You will form startup teams with your coursemates and work on a simulated startup environment as your final project. On the Demo Day, we’ll be joined by fellow students, the startup community and potential investors to witness your learning progress over the 12 weeks.

Build a solid foundation in programming and computer science. Learn and apply core concepts such as data structure, algorithm, and object-oriented programming using Javascript. Also, take your HTML/CSS to the next level and build mobile-friendly websites with responsive web design (RWD) techniques and Bootstrap.

ALPHA Camp