The world of marketing a business has shifted to measurable, cost effective digital methods.  Consumers learn about and purchase products in ways drastically different than a decade ago and there are modern skills and strategies required to reach your audience.  Companies connect with their customers more directly than ever before, while learning about data-driven consumer behavior and trends.
Our Digital Marketing Certificate looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward.   As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.
Students will learn from subject matter experts how to examine analytics to understand the effectiveness of your marketing efforts, create pinpoint targeting to your defined audience, and understand content that speaks directly to your customers.
Our certificate is different from a degree program because it is designed for anyone looking to advance a digital marketing career with the real-world skills needed to be successful.
Course Duration in hours: 100
Upon successful completion of the Digital Marketing Certificate program, students will:
•	Explore and define Business and Consumer Strategy
•	Understand segments and the role segmentation plays in marketing
•	Get acquainted with how data is used to direct marketing into channels and the customer journey.
•	Explain the process of testing including content launch, collect, review, modify.
•	Practice setting key marketing goals and determining KPIs for those goals.
•	Discuss what social and digital channels will work for your business, as well as the importance of channels you may not use
•	Explore best practices of Search Engine Optimization (SEO)
•	Create Pay-per-click (PPC) Ad Campaigns targeted to your custom audience
•	Track progress and ROI with Google Analytics and reporting tools
•	Storytelling and persuasion marketing
•	Define conversion rates and benchmarks from various digital marketing channels
•	Marketing Acquisition and Conversion Rate Optimization
•	Customer Engagement and Retention
Plus:
•	Design a real-world marketing plan and/or project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach


Our Video Design Certificate offers the classes needed to provide a foundation in the most cutting edge video software available including Adobe Premiere Pro and After Effects.  Every business is looking for video content to tell their story. With so many video channels now available through the web and social media, video content is more important than ever before.  Learn how to master video design skills and move forward with your career path today.
Course Duration in hours: 66
Upon successful completion of the Video Design Certificate, students will:
•	Understand best practices and terminology for video production
•	Use Photoshop to edit still images used as video assets
•	Create dynamic videos using Adobe Premiere Pro
•	Design and implement animations using Adobe After Effects
•	Explore principles and elements of design
•	Learn the basics of sharing content on social media for your business

The Data Science Certificate is a comprehensive curriculum focused on Python software, working with big data, and visualizing and modeling the results.  Working with data experts, you will gain incredible insight into this fast growing, high demand field.  One of the fastest growing professions in the US, data science offers many opportunities for you to grow your career and make smarter decisions with your big data.
Course Duration in hours: 96
Upon successful completion of the Data Science Certificate program, students will:
•	Learn to code with Python software
•	Organize and clean up the data
•	Identify key features within the data (descriptive statistics)
•	Plot data and write functions to perform basic tasks
•	Use a basic linear regression model
•	Apply data analysis for business purposes (predictive statistics)
•	Know practical usage of statistics in business
•	Automate repetitive tasks
•	Create automated reports
•	Problem solving with programming
•	Understand basics of optimization
•	Understand basics of Machine Learning
Plus:
•	Design a real-world data science project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach

Whether you’re a seasoned project manager focused on advancing your career or looking to acquire skills necessary to be successful in the future, our Project Management Certificate will help you propel your career forward.
Project Management is trending to become one of the most sought-after career paths in the world with 87.6 million estimated jobs in the project management field by 2027, according to the Project Management Institute.  Adding a PMP can be a huge boost to your salary and career path.
Course Duration in hours: 42
Upon successful completion of the Project Management Certificate program, students will:
•	Understand Project Management concepts
•	Organizational Influences & Project Life Cycle
•	Developing your Project Management Plan
•	Project Management Processes
•	Project Integration Management
•	Project Scope, Schedule & Cost Management
•	Project Quality, Communications & Risk Management
•	Project Procurement, Resource, & Stakeholder Management
•	Identify key features of a real world Project Management life cycle

In the UX Design Certificate program, you will learn theory and technology to create effective designs and engage your customers.  Learning to encompass all aspects of the end-user’s experience requires an understanding of the company, product, and user.  Increase interactions with your customers and build more effective user flows for all of your digital designs through this comprehensive UX design program.
Course Duration in hours: 123
Upon successful completion of the UX Design Certificate, students will:
•	Understand UX Design Vocabulary
•	Define a persona and target audience
•	Explain User Flows and how they relate to Customer Journeys
•	Understand the role of accessibility and usability for all users
•	Create the elements needed for a UI design system
•	Understand the use of UI tools such as Adobe Photoshop and Illustrator
•	Use Adobe XD to create UX designs
•	Create both a “paper” and digital Prototype for testing their designs
•	Create a Style Guide and the digital assets for other teams or projects
•	Understand some of the variations in UX Tools like Adobe XD, Figma and Sketch
Plus:
•	Design a real-world UX design project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach


Adobe Illustrator Bootcamp will teach you how to create your own designs from Adobe certified experts.  Adobe Illustrator is an industry leader for logo design, branding, and professional vector graphics.  If you are serious about learning all that Illustrator has to offer graphic designers, then this bootcamp is for you.
Course Duration in hours: 39
Upon successful completion of the Adobe Illustrator Bootcamp, students will be:
•	Using analog and digital tools to apply design elements to a composition using solid design principles.
•	Learning to effectively receive and deliver critique with the goal of improving a design’s ability to communicate visually to its audience.
•	Understanding the Illustrator environment
•	Determining Graphic Type and Resolution
•	Working with multiple artboards
•	Techniques for selecting artwork
•	Use existing shapes to create professional designs
•	Transforming artwork
•	Creating an Illustration with the Drawing Tools
•	Using the Pen Tool
•	Blending colors and shapes
•	Using Brushes
•	Exploring Creative Uses of Effects and Graphic Styles
•	Using Symbols
•	Preparing files for the web
Plus:
•	Design a real-world graphic design project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach


Adobe InDesign Bootcamp will take you on a deep dive into creating complex layouts in Adobe Creative Cloud. Adobe InDesign is an industry leader for advanced document layouts for good reason.  If you are serious about becoming proficient and productive with InDesign, then the Adobe InDesign Bootcamp is perfect for you.
Course Duration in hours: 39
Upon successful completion of the Adobe InDesign Bootcamp, students will be:
•	Using analog and digital tools to apply design elements to a composition using solid design principles.
•	Learning to effectively receive and deliver critique with the goal of improving a design’s ability to communicate visually to its audience.
•	Understanding the InDesign environment
•	Determining Graphic Type and Resolution
•	Setting up a document and working with pages
•	Working with Objects
•	Flowing text
•	Advanced techniques for editing text
•	Working with typography
•	Working with color
•	Working with Styles
•	Importing and modifying graphics
•	Creating Tables
•	Working with transparency
•	Printing and Exporting
Plus:
•	Design a real-world graphic design project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach

Adobe Photoshop Bootcamp is a deep dive into the design skills needed in the real world to for careers in marketing, design, and photo editing.  Adobe Photoshop is an essential graphic design program with unlimited capabilities for image creation.  The potential of visual designs that you can create in Photoshop is limitless.
Course Duration in hours: 39
Upon successful completion of the Adobe Photoshop Bootcamp, students will be:
•	Explore and customize the Adobe Photoshop work area
•	Understand Image Resolution and image types
•	Work with selections
•	Work with layers and layer effects
•	Use basic photo corrections
•	Understand re-touching tools
•	Save images for web and print
•	Work with masks
•	Store information in channels
•	Manipulate an image using warp and Puppet warp
•	Control advanced typographic designs
•	Use vector drawing techniques effectively
•	Control advanced compositing
•	Use Smart Filters and Smart Objects
•	Prepare files for web and print
Plus:
•	Design a real-world graphic design project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach

The frontend web development program focuses on HTML, CSS, JavaScript as well as essential web tools that prepare you for a career in web design.  Build high demand career skills in frontend web development while learning from the experts.  You will leave this web bootcamp knowing how to code from scratch and build your own beautiful websites.
Course Duration in hours: 114
Upon successful completion of the Frontend Web Development program, students will:
•	Understand core languages of the web including HTML and Cascading Style Sheets (CSS)
•	Learn advanced scripting with JavaScript, React, and other essential languages
•	Examine essential web tools to improve your design workflow and efficiency
•	Design web sites with SEO best practices
•	Monitor web traffic closely with Google Analytics
•	Use Photoshop to wire-frame designs
Plus:
•	Design a real-world website project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach


In our Business Administration Certificate, you will become an expert in productivity tools and essential soft skills with a blended learning approach.  Focused on business software including Microsoft Office and Google Apps, plus vital office skills such as leadership, time management, and problem solving.  Technology and business soft skills are the fundamental pillars of any office administration position.  For office managers or administrative staff, learn to save incredible amounts of time in this program.
Course Duration in hours: 83
Upon successful completion of the Business Administration Certificate, students will:
•	Build career skills towards administration and office management positions
•	Create and edit dynamic spreadsheets using Excel
•	Analyze and forecast data using advanced features of Excel such as PivotTables, Charts, and Functions
•	Communicate effectively on a team using Outlook with features such as email, calendar, tasks and contacts
•	Create engaging presentations in PowerPoint using features such as animations, transitions and master pages
•	Write professional documents and implement time-saving features in Microsoft Word
•	Understand the benefits of Google Apps and how they are utilized in business today
•	Use fundamental business soft skills for communication, leadership, and management
Plus:
•	Finish a real-world administrative management project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach


Our Advanced Graphic Design Certificate focuses on high demand graphic design skills.  Proficiency in Adobe Creative Cloud and visual design has become an essential skill set for marketing professionals and designers.
From digital marketing to graphic design to web design, there are more careers that need to use graphic design skills than ever before. The tech skills that have become industry leaders for the visual design industry are Photoshop, Illustrator, and InDesign.
Adobe programs provide user-friendly interfaces and comprehensive features for any project. In addition to technology courses, the Advanced Graphic Design Certificate program includes a design fundamentals soft skills class to teach you the language of graphics and to see the difference that elevates today’s modern designs.
Course Duration in hours: 91
Upon successful completion of the Advanced Graphic Design certificate, students will:
•	Understand principles of visual design
•	Speak clearly with other designers using vocabulary and concepts of design
•	Edit images using advanced Adobe Photoshop techniques
•	Create logos and branding materials with Adobe Illustrator
•	Design complex layouts for longer documents using Adobe InDesign
•	Integrate Adobe programs using Adobe CC libraries
Plus:
•	Design a real-world graphic design project with one-on-one help from a mentor
•	One-on-one job search and resume writing assistance with a career coach

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